October 2, 2022

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IKEA and Swedish Property Mafia redesign FRAKTA bag for tunes producers and supporters

Like design and style, songs is particular

 

The upbringing of IKEA designer Friso Wiersma in the Netherlands brimmed with church choirs and situations of major the vocals of punk rock and pop bands, which he even now does right now. For the designer who lives a double lifestyle as a singer, currently being surrounded by tunes and musical devices signify immediate creativeness, savoring the minute and movement of new music by means of rhythm and lyrics. ‘Music is pretty much related to a way of life, just like design. It’s so personal’, claims Friso. ‘Both can truly make a place and say a ton about who you are as a particular person, what you worth, and how you search at the entire world. They truly go hand in hand.’ The ties he has with audio bloomed into his collaboration with digital tunes artists Swedish Residence Mafia – fashioned by Axwell, Steve Angello, and Sebastian Ingrosso – to reimagine IKEA’s famed FRAKTA bag and a sequence of dwelling household furniture to be shown at Milan Style 7 days 2022.

 

Prior to dipping their resourceful minds and fingers into the challenge, the workforce quizzed how they could make daily life a lot easier for all those listening to and making audio. The ordeals the collective brought to the table ushered them to glimpse towards what IKEA by now experienced and repurpose its style and design to cater to tunes devotees. ‘People currently use our products and solutions to make new music in their houses nowadays, with easy setups in their dwelling area or bedroom. We have seemed at those people setups, the desires they have, and how we can enhance upon them,’ describes Friso.


images from IKEA

 

 

New music-impressed selection

 

Final calendar year in September, the collective announced their collaboration for audio-encouraged home furnishings, intended for producers, performers, and at-household tunes listeners. Today, IKEA unveil the 1st solutions of collaborations, the a few Friso and  Swedish Dwelling Mafia-remixed versions of IKEA’s FRAKTA bag through an add-ons bag, a laptop computer bag, and a vinyl records bag.

 

The add-ons bag is outfitted with compartments to declutter tangled wires and easily set them into the circumstance or pull them out. The shoulder bag arrives with padding to shield laptops or gadgets. The most FRAKTA-inspired 1 folds up into a portable bag and can extend within a brief zip, in a great-square form, to fill in with vinyl records and other room-hungry objects. ‘The good detail about FRAKTA is that it’s previously verified how strong it is. But I required the take care of to be a little bit sturdier, so the ribbon has a thicker weave, like a vehicle seatbelt,’ adds Friso.

 

Friso admits the mutual meticulousness of the collective produced the sequence probable. ‘It is so awesome to perform with folks like the men in Swedish House Mafia. They have a sturdy inventive vision in all the things that they do, and they are individuals who, in a good way, want to have control around every single small small depth. As a designer, I am the same. I am meticulous, I appreciate fixing and considering about even the smallest minor stitch in a bag. It has been a really great match in that feeling,’ he says.

IKEA and Swedish House Mafia redesign FRAKTA bag for music producers and fans
IKEA and Swedish Residence Mafia redesign FRAKTA bag for audio producers and fans

 

 

Tour and concert ordeals

 

Swedish Dwelling Mafia developed the style and design insights with Friso from their tour knowledge of obtaining to lug cables, connectors, laptops, equipment, and even vinyl documents on the road. With the selection, bringing the important resources to make, generate, and share songs – most of them have to have abundant areas – poses no issue.

 

‘FRAKTA is 1 of those people IKEA classics that everybody has. We desired to do our acquire on it from a songs generation standpoint based on what variety of gear you carry with you on the go. Our diverse requires on the bag are themes shared for the full assortment. All things in the selection have a timeless concept with a unique trace of our DNA,’ claims Swedish Property Mafia. The collection will also involve much more than 20 home furniture parts, inside remedies, and equipment for music producers, DJs, and all creators with ‘limited suggests but unrestricted creativity’ as IKEA words it.

 

The picked home furnishings products from the impending selection will be revealed on June 9th as part of IKEA Competition at Milan Layout Week 2022.

IKEA and Swedish House Mafia redesign FRAKTA bag for music producers and fans
add-ons bag by IKEA and Swedish Home Mafia

IKEA and Swedish House Mafia redesign FRAKTA bag for music producers and fans
new FRAKTA bag by IKEA and Swedish Residence Mafia

IKEA and Swedish House Mafia redesign FRAKTA bag for music producers and fans
the new bag can be rolled up

IKEA and Swedish House Mafia redesign FRAKTA bag for music producers and fans
all the luggage are in charcoal colour

IKEA and Swedish House Mafia redesign FRAKTA bag for music producers and fans
add-ons bag by IKEA and Swedish House Mafia

 

 

challenge data:

 

identify: FRAKTA by Swedish House Mafia

designers: Friso Wiersma and Swedish Property Mafia

on Display: IKEA Competition at Milan Design 7 days 2022

matthew burgos | designboom

may perhaps 30, 2022